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Blog This!

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Like to read blogs? We got blogs! We kept it clean. This is a general topic ring, so you will find an eclectic mix of topics here.

 

 

 

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Dewar's is My Scotch of Choice, If I Drank Scotch - 11/05/2012
I think this is the first commercial I've seen on TV that I really felt was marketing alcohol to my demographic (whatever that demographic is - women? feminists? everyone who is not a 25 year old hetero white man?). I can't say I've ever had Dewar's, but the next time I buy Scotch (probably never), I'll definitely be considering their brand. Because this commercial is apparently super effective: So many things I love about this woman! She's wearing minimal makeup, an extreme rarity for women on TV, especially in commercials. She's not under 25. She's not dressed in a particularly provocative way, like a tight shirt straining against her breasts, which is what any woman who is ever around a light beer seems to always be wearing. Also, she's so powerful and confident! She doesn't smile for your benefit! She doesn't need mixed drinks! And she does a spot-on role reversal, condescendingly sending some unseen male back to bed. Because it's t...

Dewar's is My Scotch of Choice, If I Drank Scotch



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